Top 50 Farmers
Maddalena Scarpellini
Top 50 Farmers is an acceleration platform paving the way for regenerative agriculture to be scaled from soil to gut. We identify the farmers who are role modeling what the future of farming looks like and share their stories. We also connect them with industry executives and pioneering thought leaders to unlock new opportunities across the value chain.
Maddalena is a Communication Strategist and Consultant, bringing together strategic thinking, business understanding, and digital insight, wrapped in a European perspective and a human touch.
For over 15 years, she has shaped communication strategies and guided digital direction for brands and businesses across Europe. She has partnered with independent brands, agencies, and teams of all sizes to sharpen their narrative, define their voice, and communicate with intention.
In her role as Communications Lead for Top 50 Farmers, she oversees the development and execution of the organisation’s communications strategy, ensuring consistent, meaningful engagement across both online and offline channels.
What was your journey into regenerative agriculture?
My journey into regenerative agriculture began during a period of personal transition. After leaving the corporate world, I moved from the UK to Spain to pursue freelancing, where the rural landscape and the people working within it profoundly shaped the next chapter of my professional life. I collaborated with local producers, rural businesses, and farm-based initiatives, gaining firsthand insight into the challenges agriculture faces and the potential of those embracing regenerative approaches to restore soil, ecosystems, and community resilience. Regenerative agriculture captured my attention, not as a trend, but as a transformative way of rethinking our relationship with food and the planet. I realised that communication is pivotal in this transition: stories that inspire trust, empower farmers, and highlight the sector’s urgency and optimism are what drive meaningful change.
What are you passionate about?
As an Italian, food has always been an anchor throughout my life—one of the most powerful expressions of identity, memory, and shared experience. That connection naturally led me to question where our food comes from and what it takes to produce it responsibly. It sparked my curiosity about food systems, and more importantly, how they can become healthier, fairer, and more regenerative.
That same curiosity drives me in everything I do, the kind that makes me ask “why?” again, explore overlooked details, and keep learning. Living in different countries has deepened this instinct, broadening my perspective on how we tell stories, build community, and shape culture. All of these experiences influence the choices we make about the food we grow, share, and value, and underpin my commitment to communicating the work of farmers and regenerative agriculture in ways that inspire change.
Maddalena is a Communication Strategist and Consultant, bringing together strategic thinking, business understanding, and digital insight, wrapped in a European perspective and a human touch.
For over 15 years, she has shaped communication strategies and guided digital direction for brands and businesses across Europe. She has partnered with independent brands, agencies, and teams of all sizes to sharpen their narrative, define their voice, and communicate with intention.
In her role as Communications Lead for Top 50 Farmers, she oversees the development and execution of the organisation’s communications strategy, ensuring consistent, meaningful engagement across both online and offline channels.
What was your journey into regenerative agriculture?
My journey into regenerative agriculture began during a period of personal transition. After leaving the corporate world, I moved from the UK to Spain to pursue freelancing, where the rural landscape and the people working within it profoundly shaped the next chapter of my professional life. I collaborated with local producers, rural businesses, and farm-based initiatives, gaining firsthand insight into the challenges agriculture faces and the potential of those embracing regenerative approaches to restore soil, ecosystems, and community resilience. Regenerative agriculture captured my attention, not as a trend, but as a transformative way of rethinking our relationship with food and the planet. I realised that communication is pivotal in this transition: stories that inspire trust, empower farmers, and highlight the sector’s urgency and optimism are what drive meaningful change.
What are you passionate about?
As an Italian, food has always been an anchor throughout my life—one of the most powerful expressions of identity, memory, and shared experience. That connection naturally led me to question where our food comes from and what it takes to produce it responsibly. It sparked my curiosity about food systems, and more importantly, how they can become healthier, fairer, and more regenerative.
That same curiosity drives me in everything I do, the kind that makes me ask “why?” again, explore overlooked details, and keep learning. Living in different countries has deepened this instinct, broadening my perspective on how we tell stories, build community, and shape culture. All of these experiences influence the choices we make about the food we grow, share, and value, and underpin my commitment to communicating the work of farmers and regenerative agriculture in ways that inspire change.
