Top 50 Farmers
Facundo Kostelak
Top 50 Farmers is an acceleration platform paving the way for regenerative agriculture to be scaled from soil to gut. We identify the farmers who are role modeling what the future of farming looks like and share their stories. We also connect them with industry executives and pioneering thought leaders to unlock new opportunities across the value chain.
Facundo Kostelak is a multifaceted creative, artist, and graphic designer from Argentina, currently based in Barcelona, Spain. As the Founder of Zenda Studio, an online boutique design studio, Facundo specializes in leading brand experiences through strategic design. His studio is renowned for engaging in projects over the last few years that champion wellness innovation stages, certified organic foods, and sustainability.
As Design Director, Facundo spearheaded the visual identity and web experience of Top 50 Farmers creating it from the ground up. In this position, he is dedicated to articulating the core values and mission of the brand, weaving regenerative agricultural practices into compelling and functional visual narratives. Facundo plays a crucial role in strategizing and showcasing the incredible work of farmers and the regenerative practices that improve soil health, our food system, and the health of the planet.
What was your journey into regenerative agriculture?
Growing up in a rural school environment, nature and agriculture were my earliest educators, deeply embedding in me a respect for the natural world. As my career in design progressed, often intertwined with technology and innovation, I found myself drifting from these roots.
However, my work has always been geared towards returning to nature, not just as a return, but as a progression. Today, I see an opportunity to contribute to a vision of agriculture that aligns more closely with how it perhaps should have always been— regenerative and in harmony with nature.
What are you passionate about?
Throughout my career, I've navigated numerous projects where impact often overshadowed functionality. This has steered me towards a relentless pursuit of what is essential and sustainable much like the principles of minimalism in design. In relation to the food system, I believe that we don't need to add more to our practices, but rather eliminate what hinders us. Nature is, in its essence, perfect. Our role should be to support and strengthen what naturally exists—enhancing soil health and ensuring that what we grow is both sufficient and nutritious for all. This perspective drives my passion for a food system that is not only effective, but also equitable and regenerative.
Facundo Kostelak is a multifaceted creative, artist, and graphic designer from Argentina, currently based in Barcelona, Spain. As the Founder of Zenda Studio, an online boutique design studio, Facundo specializes in leading brand experiences through strategic design. His studio is renowned for engaging in projects over the last few years that champion wellness innovation stages, certified organic foods, and sustainability.
As Design Director, Facundo spearheaded the visual identity and web experience of Top 50 Farmers creating it from the ground up. In this position, he is dedicated to articulating the core values and mission of the brand, weaving regenerative agricultural practices into compelling and functional visual narratives. Facundo plays a crucial role in strategizing and showcasing the incredible work of farmers and the regenerative practices that improve soil health, our food system, and the health of the planet.
What was your journey into regenerative agriculture?
Growing up in a rural school environment, nature and agriculture were my earliest educators, deeply embedding in me a respect for the natural world. As my career in design progressed, often intertwined with technology and innovation, I found myself drifting from these roots.
However, my work has always been geared towards returning to nature, not just as a return, but as a progression. Today, I see an opportunity to contribute to a vision of agriculture that aligns more closely with how it perhaps should have always been— regenerative and in harmony with nature.
What are you passionate about?
Throughout my career, I've navigated numerous projects where impact often overshadowed functionality. This has steered me towards a relentless pursuit of what is essential and sustainable much like the principles of minimalism in design. In relation to the food system, I believe that we don't need to add more to our practices, but rather eliminate what hinders us. Nature is, in its essence, perfect. Our role should be to support and strengthen what naturally exists—enhancing soil health and ensuring that what we grow is both sufficient and nutritious for all. This perspective drives my passion for a food system that is not only effective, but also equitable and regenerative.
